“More to Discover” Creative Toolkit
This toolkit provides creative assets that can be used to support your USA promotional efforts.
Visit the USA invites travelers to look closer, travel deeper, and uncover a side of the country that goes beyond the expected—where surprises await at every turn, and there’s always more to discover. Through a compelling visual narrative that pairs the iconic with the unexpected, we introduce travelers to diverse experiences across all 50 states, 5 territories, and Washington, D.C., telling a story of the USA that defies stereotypes and invites deeper exploration.
Font Family Usage
The Gotham Font family should be used across all asset types (digital banners, print, etc). The Druk Font is to be used only in videos.
Headline Font Rules: Use Gotham Bold for all headlines.
Supporting Copy & CTA Rules: Use Gotham Book for all supporting copy & CTAs.
Video Supers: Druk Medium & Druk Medium Italic on video supers. Druk Medium Italic is used to draw emphasis on specific words.
Hero Video
The More to Discover hero videos, available in :30, :15, and :06 lengths, invite travelers to celebrate the iconic and go beyond, uncovering a USA full of unexpected surprises.
There are two versions of the story:
- Evergreen, which highlights the richness and diversity of the country as a whole.
- Road Trips, which uses the Great American Road Trip as a starting point for deeper discovery.
Each spot is designed to spark curiosity and inspire exploration. In the USA, there’s always more than meets the eye.
Evergreen Videos
Road Trip Videos
Print Ads
The More to Discover print ads are available in Full Page (8.5x11”). There are two versions, each features a split-screen design that pairs an iconic U.S. experience with one that invites deeper exploration, using the familiar as a gateway to inspire travelers to discover even more of what the USA has to offer.
Brand USA must review all assets prior to use or distribution. Please work with your travel trade market managers to coordinate content approvals. All advertisements require Brand USA approval. The Visit the USA logo must remain on all ads.
Note: Brand USA requests five to seven business days to review each item, depending on the volume of content.
Print Ads
Link to download assetsBanners
The More to Discover banner ads are available in several standard banner sizes (160x600, 300x600, 300x250, 320x50, and 728x90). These digital placements highlight the contrast between the iconic and the unexpected, sparking curiosity and encouraging travelers to go beyond the well-known and uncover more of the USA’s rich and varied experiences.
Brand USA must review all assets prior to use or distribution. Please work with your travel trade market managers to coordinate content approvals. All advertisements require Brand USA approval. The Visit the USA logo must remain on all ads.
Note: Brand USA requests five to seven business days to review each item, depending on the volume of content.
