The Experience it All hero videos, available in :30, :15 and :06 lengths, emphasize that a trip to the USA isn't just about reaching your destination. It's about discovering a travel experience that's tailored to your desires and consistently exceeds your expectations.

Each asset within the campaign is created with one of the five following key audience personas considered: Outdoor Enthusiast, Family Time, Glamorous Getaways, Culture Questors and Excitement Seekers. Detailed below are the descriptors for each persona:

• Outdoor Enthusiasts: There is a desire for stress release. These travelers are destination driven, and the goal is to see specific landmarks, national parks and scenery. They want to escape into the great outdoors.

• Family Time: These travelers are looking for connections and enjoy beaches, theme parks and attractions. They want safe, comfortable experiences.

• Glamorous Getaways: These are shorter trips, and often celebrations or events. Travelers focus on nightlife, food and urban experiences, and luxury is important to them.

• Culture Questors: A key motivation for these travelers is learning about different cultures, and specific destinations are motivating. Activities focus on cultural landmarks and experiences, history and museums.

• Excitement Seekers: These travelers' goal is to satisfy a sense of adventure. The trips are triggered by wanting a break or a milestone and often include high energy sports, outdoor activities, live music and food.

“英雄人物视频”

United Stories 英雄人物视频通过形形色色有趣而多样的人物，展现美国的另一面。这些长视频以叙事风格讲述富于情感色彩的故事，平均时长为两至五分钟。

• 英语
• 西班牙语
• 法语
• 葡萄牙语
• 德语
• 日语
• 韩语
• 中文