Note: The rights to Brand USA’s Experience it All assets will expire on February 28, 2025. Please reach out to your Brand USA representative for alternative creative assets.

The Experience it All hero videos, available in :30, :15 and :06 lengths, emphasize that a trip to the USA isn't just about reaching your destination. It's about discovering a travel experience that's tailored to your desires and consistently exceeds your expectations.

Each asset within the campaign is created with one of the five following key audience personas considered: Outdoor Enthusiast, Family Time, Glamorous Getaways, Culture Questors and Excitement Seekers. Detailed below are the descriptors for each persona:

• Outdoor Enthusiasts: There is a desire for stress release. These travelers are destination driven, and the goal is to see specific landmarks, national parks and scenery. They want to escape into the great outdoors.

• Family Time: These travelers are looking for connections and enjoy beaches, theme parks and attractions. They want safe, comfortable experiences.

• Glamorous Getaways: These are shorter trips, and often celebrations or events. Travelers focus on nightlife, food and urban experiences, and luxury is important to them.

• Culture Questors: A key motivation for these travelers is learning about different cultures, and specific destinations are motivating. Activities focus on cultural landmarks and experiences, history and museums.

• Excitement Seekers: These travelers' goal is to satisfy a sense of adventure. The trips are triggered by wanting a break or a milestone and often include high energy sports, outdoor activities, live music and food.

“英雄人物视频”

United Stories 英雄人物视频通过形形色色有趣而多样的人物，展现美国的另一面。这些长视频以叙事风格讲述富于情感色彩的故事，平均时长为两至五分钟。

• 英语
• 西班牙语
• 法语
• 葡萄牙语
• 德语
• 日语
• 韩语
• 中文